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Understanding and Setting Up BXGY Bundles
priyanshu agrawal avatar
Written by priyanshu agrawal
Updated over 2 weeks ago

What is a BXGY Bundle in the Kefi Bundles app?

The BXGY Bundle (Buy X Get Y) is a powerful promotional tool that lets merchants create reward-based discount offers to increase sales and customer loyalty.

With BXGY, customers purchase a specified quantity of one or more products (X) to receive another product (Y) for free or at a discount. This strategy helps merchants with upselling, cross-selling, and inventory management, making it a great way to increase the average order value.

Key features of BXGY Bundles

  • Boosts sales & order value – Encourages customers to buy more to unlock free or discounted products.

  • Enhances customer experience – Creates attractive deals that increase satisfaction and retention.

  • Upselling & cross-selling – Promotes complementary or high-margin products strategically.

  • Manages inventory efficiently – Helps clear slow-moving or excess stock by offering it as a reward.

How to create a BXGY bundle

STEP 1: Create a new bundle

  • Go to the Kefi bundles app homepage and click "Create Bundle".

  • Choose “BXGY Bundle” and click the arrow to proceed.

STEP 2: Configure the bundle

This section consists of three parts:

1. Product setup

  • Add products to the Included products section (the items customers must buy).

  • Add products to the Discounted products section (the items that will be free or discounted).

  • A preview of the bundle is shown on the right.

  • You can also add free gift in your BXGY bundle

2. Discount options

  • Choose a discount type and amount:
    Percentage Discount (e.g., 10% off the reward product).
    Fixed Discount (e.g., ₹50 off the reward product).
    Fixed Discount Products (set a specific price for the reward product).

  • To give a product for free, set the discount to 100%.

  • If you don’t want a discount, select "No Discount".

3. Advanced

  1. Add to Cart CTA

  • Use the Default CTA or set a custom CTA text (e.g., “Add to Cart”).

2. Product image settings

  • Set Product image size (Small, Medium, Large).

  • Choose whether to display the bundle on Desktop and Mobile.

3. Widget position

  • Choose where the bundle appears on the product page.

  • Options include: Below Custom Element, Above Custom Element (requires entering a custom HTML selector).

  • (Optional) Embed the bundle manually using an HTML snippet

4. Scheduling settings

  • Set the start date and time to automatically activate the bundle.

  • Define an end date if you want the bundle to stop showing after a specific period.

After setting up the content, click Next to proceed.

STEP 3: Customize the bundle design

Customize the look and feel of your bundle to match your store’s branding.

1. Colors

  • Set the background color for the Bundle Widget, Product Card, Footer, Add to Cart Button, and Free Gift Section.

  • Adjust the text color for the Bundle Title, Product Name, Product Price, Footer Text, and Free Gift Section.

  • Customize the border color for Product Cards, Product Images, and Free Gift Section.

2. Typography

  • Choose a Font Family (Default or Custom Store Font).

  • Set the size and style for the Bundle Title, Product Name, Prices, Free Gift Section, Footer, and Add to Cart button.

3. Borders

  • Customize the product card width and border radius.

  • Adjust the product image width and border radius.

  • Modify the Add to Cart button border radius.

Click "Next" after finalizing the design.

STEP 4: Set up targeting

This section consists of two parts:

1. Customer targeting

  • Display the bundle to all customers or limit it based on:

    • Customer tags

    • Minimum lifetime spending

2. Advanced targeting

  • Shopify markets targeting – Show the bundle in all Shopify markets or only in selected ones.

  • Visitor location targeting – Show or hide the bundle based on the visitor's country.

Click "Save" to store all changes.

STEP 5: Activate the BXGY bundle

  • Click "Activate" to enable the bundle in your store.

  • Ensure that the core snippet is enabled in order to display the bundle on your storefront.

  • Click "Show on Store" to preview the bundle.

🎉 Your BXGY Bundle is now live!

Need Help?

If you have any questions or need assistance, feel free to contact us:

By using BXGY Bundles, you can increase sales, optimize inventory movement, and create irresistible offers for your customers! 🚀

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