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Understanding and Setting Up FBT (Frequently Bought Together) Bundles

priyanshu agrawal avatar
Written by priyanshu agrawal
Updated over a month ago

What is an FBT Bundle in the Kefi Bundles App?

The Frequently Bought Together (FBT) Bundle helps increase your store’s average order value by suggesting related products that are often purchased together.

With this bundle, you can automatically suggest AI-recommended product combinations or manually select complementary products. This makes it easier for customers to add additional items to their cart, leading to higher sales and a better shopping experience.

Key Features of FBT Bundles

  • Increases Order Value – Encourages customers to buy more by showing relevant product recommendations.

  • AI-Driven or Manual Control – Use AI suggestions for best-selling combinations or manually define product groups.

  • Personalized Shopping Experience – Displays relevant items based on your store’s products and customer behavior.

  • Boosts Conversions – Helps customers make quick buying decisions by showing complementary products.

How to Create an FBT Bundle

STEP 1: Create a New Bundle

  • Go to the Kefi Bundles App homepage and click "Create Bundle".

  • Choose “Frequently Bought Together (FBT)” and click the arrow to proceed.

STEP 2: Configure the Bundle

This section consists of three parts:

1. Bundle Info

  • Set the Title for the bundle (e.g., "Frequently Bought Together").

2. Setup Mode

  • All Products (AI Suggestions) – AI automatically suggests the best-selling product combinations for selected product pages.

  • Specific (Manual) – Manually define which products should be grouped together for a specific product.

3. Product Setup

  • Product Limit – Choose how many products should be displayed in the bundle:
    Main Product + 1 AI-Suggested Product
    Main Product + 2 AI-Suggested Products

  • AI Targeting Options:

    • All Products – AI generates suggestions across all product pages.

    • Specific Products – Select specific products where the FBT bundle should appear.

    • Exclude Products – Choose products where the bundle should not be displayed.

4. Discount Options

  • Choose the discount type for the bundle:
    Percentage Discount – Apply a percentage discount to the additional product(s).
    Fixed Discount – Deduct a fixed amount from the total price.
    No Discount – Show the bundle without any discount.

5. Advanced

  1. Add to Cart CTA

  • Use the Default CTA or set a custom CTA text (e.g., “Add to Cart”).

2. Product image settings

  • Set Product image size (Small, Medium, Large).

  • Choose whether to display the bundle on Desktop and Mobile.

3. Widget position

  • Choose where the bundle appears on the product page.

  • Options include: Below Custom Element, Above Custom Element (requires entering a custom HTML selector).

  • (Optional) Embed the bundle manually using an HTML snippet

4. Scheduling settings

  • Set the start date and time to automatically activate the bundle.

  • Define an end date if you want the bundle to stop showing after a specific period.

After setting up the content, click Next to proceed.

STEP 3: Customize the Bundle Design

Customize the appearance of your FBT (Frequently Bought Together) bundle to align with your store’s branding.

1. Colors

  • Set the background color for the Bundle Widget, Product Card, Footer, and Add to Cart Button.

  • Adjust the text color for the Bundle Title, Product Name, Product Price, Footer Text, and Add to Cart Button.

  • Customize the border color for Product Cards and Product Images.

2. Typography

  • Choose a Font Family (Default or Custom Store Font).

  • Set the size and style for the Bundle Title, Product Name, Prices, Footer, and Add to Cart button.

3. Borders

  • Customize the product card width and border radius.

  • Adjust the product image width and border radius.

  • Modify the Add to Cart button border radius.

Click "Next" after finalizing the design.

STEP 4: Set Up Targeting

This section consists of two parts:

1. Customer Targeting

  • Display the bundle to all customers or limit it based on:

    • Customer tags

    • Minimum lifetime spending

2. Advanced Targeting

  • Shopify Markets Targeting – Show the bundle in all Shopify markets or only in selected ones.

  • Visitor Location Targeting – Show or hide the bundle based on the visitor's country.

Click "Next" to proceed.

STEP 5: Save & Activate the FBT Bundle

  • Click "Save" to finalize your settings.

  • Click "Activate" to enable the bundle in your store.

  • Ensure that the core snippet is enabled in order to display the bundle on product pages.

🎉 Your FBT Bundle is now live!

Need Help?

If you have any questions or need assistance, feel free to contact us:

By using FBT Bundles, you can increase sales, optimize inventory movement, and create irresistible offers for your customers! 🚀

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