A Mix & Match Bundle is a customizable product bundle that lets your customers create their own combinations from a predefined list of items. This feature—available through the Kefi Bundles App—offers a flexible, interactive way to shop, encouraging higher engagement and increased order values.

Traditional bundling limits customer choice. Mix & Match Bundles flip that by giving shoppers control—letting them select exactly what they want, within set rules. This improves user satisfaction and boosts conversion rates.

Key Benefits of Mix and Match Bundles

Mix and Match Bundles offer endless flexibility. Here are some proven ways merchants use them to drive conversions and increase average order value:

“Choose any 3 items, get 20% OFF” — Ideal for gift sets, beauty kits, or snack packs.

Buy 4 T-shirts for $50, 5 for $60, or 6 for $65 — A great fit for apparel stores looking to encourage bulk purchases.

Buy a specific number of products to receive greater savings — Perfect for encouraging customers to explore your full product range.

Buy any 4 products sitewide and get 20% OFF — A simple, high-impact promotion that works across categories.

Now that you know the value of Mix & Match Bundles, let’s walk through how to create one step by step.

STEP 1

Go to the homepage and select the Mix and Match. Click “Select”

STEP 2:

After selecting Mix and Match, you'll be redirected to the Content Section, where you can set up your bundle. This section includes:

1. Bundle Info

In this section, you can add a title for your Mix and Match Bundle. This title will be visible to customers, so make it clear and appealing.

2. Product Setup

This section allows you to select which products will be part of your Mix and Match offer. You have three flexible options to choose from:

For this guide, we’ve selected “Specific Products” and included 2 products from the store to demonstrate how the bundle works in a focused setup.

Widget Visibility Options

Decide where the Mix and Match bundle widget should appear:

You can also display product variants - such as different colors, sizes, or styles—by enabling the Show swatches option.

This allows customers to view and select from the available variants directly within the bundle widget, improving the shopping experience.

To further personalize how these options appear, click on Edit swatches. Here, you can customize the swatch layout, labels, and appearance—for example:

3. Discount Option

This section allows you to set up the discount for your Mix and Match Bundle. Choose the discount type that best suits your promotion strategy:

For this guide, we’ve created 2 percentage-based discount offers to demonstrate how tiered pricing works:

Offer 1: Buy 2 items – 10% Discount

Offer 2: Buy 4 items – 20% Discount

You can add additional discount tiers by clicking the “Add Discount Offer” button.

Additional Discount Features:

Set a Range: Define minimum and maximum product quantities required to activate each offer (e.g., Buy 2–3 items to unlock 10% OFF).

Add a Free Gift: Reward customers with a free product when they meet bundle criteria.

4. Text Fields

This section allows you to customize all the text shown on the Mix and Match bundle widget. It’s perfect for aligning the language with your brand tone or translating content for different markets.

You can easily update key elements such as:

Now , click on the “Next” button to proceed to the next section .

After clicking the next you would be redirected to the next section that is Design

Step 3:

Design – Customize the Appearance of Your Bundle Widget

The Design section allows you to tailor the appearance of your bundle widget so it seamlessly matches your store’s branding and layout. A well-branded widget not only enhances visual appeal but also builds trust and improves the overall customer experience.
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The customization options are grouped into three main categories:

1. General Settings

These options control the overall look and feel of the widget container and key informational areas.
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General

Title

Discount Tab

2. Product Card

Customize how individual product blocks appear within the bundle widget.
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General

Title

Price

Compare-at Price

Variant Selector

3. Footer

Style the final section of the bundle widget where pricing details and the Add to Cart button appear.
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Total Section

Add to Cart Button

These design settings allow you to fully customize your bundle widget's look—ensuring it feels like a natural part of your storefront, both visually and functionally.

Now , click on the “Next” button to proceed to the next section .

After clicking the next you would be redirected to the next section that is “Advance”

Step 4:

Advanced Settings - The Advanced section gives you greater control over when, where, and to whom the bundle widget is shown. These settings are useful for precise targeting and scheduling. Let’s dive into each option:

1. Widget Position

By default, the widget will appear below the Add to Cart button.

To change its position, open the Shopify Theme Editor, and simply drag the app block to your preferred location on the product page - no coding required.

Embed Bundle via HTML

You can also embed this bundle manually on any page using HTML.

Display the bundle wherever you like by placing the provided HTML tag directly into your theme file.

Hide Shopify Elements
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You have the option to hide specific Shopify elements (like the default Add to Cart button or product price) to reduce redundancy when showing bundles.

Simply enter the CSS selectors of the elements you'd like to hide.

For example:

This helps create a cleaner, more focused layout around your bundle widget.

For a detailed step-by-step guide, refer to this help article:

How to Position Bundles on Your Product Page

2. Scheduling

Set a start and end date for your bundle campaign. This is perfect for time-sensitive promotions, seasonal offers, or flash sales. The widget will only display during the defined period.

3. Customer Targeting

Control who sees the bundle by targeting:

In case of Specific Customer Segment -

STEP 5

Click on “Save” button to save all the changes

STEP 6:

Click on “Activate” to activate the widget on your shopify store(make sure you have enabled the core snippet button in order to see the bundles on your store).

Your Mix and Match Bundle is Now Live! Click the “Show on Store” button to Preview the bundle as it appears to your customers

Now, head over to your storefront to see the Mix and Match Bundle live in action.

If you have any questions or need assistance, feel free to contact us: