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What is “Bundle as a Product”?

Shivam Tiwari avatar
Written by Shivam Tiwari
Updated over 2 weeks ago

What is “Bundle as a Product”?

Bundle as a Product is a powerful feature that allows you to combine multiple individual products into a single purchasable item. Instead of customers adding products one by one to their cart, they can buy the entire bundle with a single click—streamlining the buying process and increasing your store’s average order value.

Each bundle is treated as its own standalone product, complete with a unique product page, custom title, description, images, pricing, and SEO settings—just like any other product in your catalog.

Key Features & Benefits

  • One-Click Purchase
    ​    Customers can purchase all items in a bundle with a single click—perfect for curated collections like gift sets, starter kits, or meal bundles.
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  • Dedicated Product Page
    ​    Each bundle appears as an individual product with its own product detail page, allowing full customization of title, images, description, and upsell messaging.
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  • Bundle-Specific Discounts
    ​    Set special pricing for bundles using fixed amount or percentage discounts to incentivize purchase and improve perceived value.
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  • Real-Time Inventory Sync
    ​    Inventory for all items in the bundle is automatically updated when a bundle is sold—preventing overselling and eliminating manual stock management.
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  • Flexible Use Cases

    Ideal for seasonal campaigns, product launches, clearance sales, gift guides, or cross-category promotions.

Examples of “Bundle as a Product”

  • Skincare Essentials Kit
    ​    Includes cleanser, toner, and moisturizer sold together as a ready-to-use skincare routine.
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  • Dinner for Two Meal Kit
    ​    A bundle of pre-measured ingredients packaged for a complete meal.
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  • Phone Protection Pack
    ​    Combines a phone case, screen protector, and charging cable into one convenient purchase.
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Why Use “Bundle as a Product”?

Using this feature can help you:

  • Increase conversion rates with simplified buying journeys
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  • Boost sales by offering bundled discounts and value-packed offers
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  • Showcase curated product collections in an engaging, user-friendly format
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  • Manage inventory efficiently with automatic stock syncing
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  • Launch and promote new product combinations quickly
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How to Create It in Kefi Bundle Builder

Kefi Upsells offers multiple ways to build “Bundle as a Product” setups, depending on your sales strategy:

  • Standard Bundles – Pre-defined product combinations sold together
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  • Mix & Match Sectional – Let customers customize from grouped product sections
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  • Build Your Own Box – Give shoppers full flexibility to select items from a predefined set
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Need step-by-step instructions?

Check out this guide: How to Create Bundle as a Product

Need Help?

We’re here to support you every step of the way:

  • Live Chat – Available via the Kefi Bundles app or our website

  • Email – Reach us at [email protected]
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