Kefi – AI Bundles & Upsell offers two powerful ways to create product bundles: Manual Bundles and AI-Recommended Bundles.
Each serves a unique purpose depending on how much control or automation you want in your upsell strategy.
Let’s break down how each works, when to use them, and how you can combine both for maximum impact.
1. Manual Bundles
Manual Bundles in Kefi let you create custom product combinations with full control over what’s offered, how it’s presented, and where it appears in your store. You can select specific products, set custom discounts, and tailor the bundle’s name, messaging, and visuals to match your brand.
Whether you’re running a seasonal promotion, clearing inventory, or curating themed collections, Manual Bundles help you craft high-converting offers that align perfectly with your sales goals.
With Manual Bundles, you’re not just automating upsells—you’re designing strategic offers that convert.
Key Benefits:
1. Strategic Merchandising - Promote complementary or high-margin items with carefully planned pairings.
2. Boosts AOV and Conversion - Encourage larger purchases by grouping items into value-driven packages.
3. Perfect for Seasonal & Themed Offers - Easily launch bundles for events like Black Friday, Valentine's Day, or Back-to-School sales.
4. Brand-Aligned Experiences - You control the tone, visuals, and placement—ensuring the upsell fits seamlessly with your store's branding.
5. No Reliance on Algorithms - Ideal when you want to override automated suggestions with specific, intentional bundles.
2. AI-Recommended Bundles
AI Bundle Recommendation is a smart feature in the Kefi app that automatically curates product combinations based on live store activity and shopper behavior.
Instead of manually picking which items to bundle, Kefi leverages Shopify’s Product Recommendations API to identify products that naturally go well together and showcases them as relevant, high-converting bundle offers.
This feature helps you save effort, increase sales, and provide a more personalized shopping journey—with little to no manual input.
It is ideal for busy merchants looking to automate their upsell strategy and drive consistent results.
Key Benefits:
1. Saves Time & Effort - Set it once and let AI do the work—no manual curation needed.
2. Boosts Average Order Value (AOV) - Shows the most relevant add-ons or complementary items at the right moment in the buyer journey.
3. Improves Conversion Rates - Personalized suggestions increase the likelihood of customers adding more to their cart.
4. Enhances User Experience - Offers feel helpful, not pushy—making the buying journey smoother and more enjoyable.
5. Scales with Your Store - Ideal for stores with large catalogs or limited merchandising resources.
Example Use Cases:
A shopper adds a pair of running shoes to their cart, and AI suggests matching socks and a water bottle.
A customer is viewing a phone, and the system recommends a compatible case and screen protector based on what others purchased.
Someone buys a sofa, and AI shows them cushions and a throw blanket as add-ons.
Please note - The "New Suggestions" button lets you generate fresh AI bundle ideas based on your store’s latest product data.
You can also publish, preview, edit, or delete any suggested bundle with a single click.
Pro Tip: Use Both Manual and AI Bundles for Maximum Impact
To get the best results, combine Manual Bundles for targeted promotions and seasonal offers with AI Bundles for automated, data-driven suggestions.
Manual Bundles give you full control over what to promote, while AI Bundles work in the background to surface personalized recommendations based on real-time shopper behavior.
Using both ensures you deliver a tailored shopping experience while maximizing your upsell opportunities across the entire customer journey.
Need Help?
If you have any questions about your trial, billing, or choosing the right plan, our support team is always here to assist you!
Live Chat: Available via the Kefi Bundles app or website.
Email: [email protected]