Mix & Match Bundles allow you to give your customers the power to build their own bundle from a curated list of products. It’s a modern, interactive way to increase both customer satisfaction and average order value—without forcing a one-size-fits-all offer.
Unlike traditional fixed bundles, Mix & Match gives shoppers more freedom while still enabling you to set rules that ensure profitability and clear expectations.
Whether you're offering "Any 3 for ₹999" or “Pick 2 from each category,” this feature is perfect for stores with product variety and customers who love options.
This guide walks you through how to set up Mix & Match rules so you can maintain control while letting customers personalize their purchase.
Product Setup: Define What Customers Can Mix & Match
Before setting your Mix & Match rules, you’ll first need to decide which products customers can choose from. The Product Setup section lets you control the bundle’s scope with three flexible options:
All Products – Include your entire catalog in the bundle.
Specific Products – Manually select individual items.
Collection – Use an existing Shopify collection to group related products.
Choose the option that best fits your campaign or bundle strategy.
Set Your Discount
The Discount section lets you decide how customers will be rewarded when they build a Mix & Match bundle. You can choose from:
Percentage Discount – e.g., “Buy 2, get 10% off.”
Fixed Amount Discount – e.g., “Get ₹100 off when you mix any 3 items.”
Fixed Bundle Price – e.g., “Pick any 4 items for just ₹999.”
Without Discount – Useful for themed or giftable bundles offered at regular price.
Mix & Match Rules You Can Set in Kefi
Here are the key rule settings you can configure when creating a Mix & Match bundle:
1. Build Your Bundle Rule
Rule: Customer must choose any 2 items from a specific product group.
Reward: Apply a 20% discount to the entire bundle.
Why it works: Giving customers the freedom to mix and match within a curated selection makes the offer feel personalized and flexible. The added discount encourages them to buy more than one item, helping you increase order value while making the experience more engaging and fun
2. Tiered Pricing Rule
Rule: Offer tiered discounts based on quantity selected.
Buy 2 items for $45
Buy 3 items for $69
Buy 4 items for $74
Why it works: Customers who wish to mix and match from the selected products, and the more they bundle, the better the value.
This is a perfect way to drive larger purchases while giving shoppers freedom to choose their favorite styles or variants.
3. Quantity-Based Discount Rule
Rule: Unlock a discount when customers select a specific number of items.
Reward: Higher quantity = higher discount (e.g., Buy 2 items = 10% off, Buy 4 = 20% off).
Why it works: Perfect for flower shops, gift stores, and seasonal promos where customers enjoy picking their own combinations.
This volume-based Mix & Match setup encourages shoppers to add more items for deeper savings, while the discount cap helps you protect margins and offer great value.
4. Sitewide Mix & Match Rule
Rule: Buy any 2 products from across the store.
Reward: Get 20% off the total bundle.
Why it works: Sitewide offers remove product restrictions, making it easy for customers to participate. This flexibility increases engagement, encourages cross-category shopping, and helps boost average order value—especially during sales events or promotional campaigns.
5. Allow Users to Buy Extra Items With Discount
Rule: Once the minimum item requirement is met, allow extra items with discount.
Reward: Customers can add more items to the bundle and receive the same discount on all of them
Why it works: This rule gives shoppers flexibility and freedom to buy more without overthinking. Applying the same discount to additional items, it removes friction and motivates customers to keep adding—boosting cart value while making the offer feel more rewarding.
6. Add a Free Gift
Rule: Add a Free Gift when a customer qualifies for the offer (e.g., buys X items)
Reward: A free product is automatically added to their bundle
Why it works: Everyone loves getting something extra—free gifts increase perceived value, enhance customer satisfaction, and create a sense of urgency to complete the bundle. It’s an effective way to drive conversions without discounting core products.
Need Help?
If you have any questions or need assistance, feel free to contact us:
Live Chat: Available via the Kefi Bundles app or website.
Email: [email protected]