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Can I Include Free Products in a Bundle — like a Buy one, Get one offer?

Meenakshi Majumder avatar
Written by Meenakshi Majumder
Updated this week

Absolutely! Kefi Upsells makes it easy to include free products in your bundle promotions—perfect for running Buy One, Get One (BOGO) offers, promotional rewards, or surprise-and-delight campaigns.

Whether you're looking to incentivize purchases, clear inventory, or offer more value without discounting your entire product range, Kefi gives you two flexible ways to include free products: the BXGY Bundle and the Add Free Gift option.

1. Use the BXGY Bundle for the Buy 1, Get 1 Offer

The BXGY (Buy X Get Y) bundle is specifically built for promotions where purchasing certain items (X) unlocks a reward product (Y). To offer the reward item for free, simply set the discount type to 100% during setup.

Example Offer:

Buy 1 Iphone, Get 1 Phone Case Free

  • The customer adds an Iphone to their cart.

  • A Phone case is automatically added at no cost (100% discount).

  • The reward product is clearly shown as part of the bundle.

Why it Works: “Free” is a powerful motivator. Including a complementary product at no extra cost adds value, removes friction, and makes the bundle more appealing. It drives higher conversions, increases average order value, and promotes secondary products—all without complex coupon codes or manual steps.

It also encourages faster decision-making by packaging convenience and savings together. The auto-added reward creates a sense of delight, boosting customer satisfaction. Plus, it’s an effective way to introduce or upsell related items customers may not have considered.

This setup is perfect for BOGO-style offers, promotional pairings, or cross-selling complementary products at no additional cost.

It’s a proven way to increase conversions and average order value without site-wide discounts.

2. Offer Free Products with the “Add Free Gift” Option

The Add Free Gift feature allows you to include a free item in other bundle types such as Standard Bundles, Quantity Breaks, Mix & Match, or Mix & Match (Sectional)—outside of BXGY logic.

Example Offer:

Offer Details: Buy a Box of Chocolate and a set of Candles together and receive a 5% discount on the total bundle. As a bonus, get a free Lily flower included automatically with your purchase.

What the customer sees:

  • Discounted prices applied to both products

  • Total price reflecting a 5% savings

  • A clearly labeled “+ Free Gift” (Lily) added to the bundle

  • All items displayed in a single, easy-to-understand widget

Why it works: This offer combines value-driven savings with a surprise reward, encouraging customers to complete the bundle and increasing overall satisfaction. It's ideal for giftable or indulgent products where perceived value plays a big role in conversion.

This is a great strategy to add excitement, promote lesser-known products, or add a finishing touch to giftable bundles.

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