What is Kefi – WhatsApp Marketing?
Kefi is an all-in-one WhatsApp marketing app for Shopify merchants, designed to help you connect with your customers in a more direct, personal, and effective way.
While traditional email campaigns often go unread, WhatsApp boasts open rates of up to 98%. Kefi helps you make the most of this by turning conversations into conversions through features like automated abandoned cart recovery, real-time customer support, and custom messaging workflows—all in a single, streamlined dashboard.
Whether you’re just starting your store or scaling up, Kefi empowers you to engage your customers where they’re most active—on WhatsApp—and ensures you never miss an opportunity to build trust or make a sale.
How Kefi Works
Kefi integrates directly with your Shopify store and connects to your WhatsApp Business account. Once installed, it begins tracking key customer events like cart activity, order status, and first-time visits. You can then automate messages, respond to inquiries, and monitor results—all from one place.
There’s no need for multiple apps or tools—Kefi gives you everything you need for WhatsApp marketing in one premium plan.
Key Features of Kefi
1. Automated Abandoned Cart Recovery
Recover lost sales automatically with smart, personalized WhatsApp messages.
Whenever a customer adds items to their cart and leaves without purchasing, Kefi detects this behavior and sends a pre-configured message directly to their WhatsApp. These messages can include:
Dynamic personalization (like the customer’s name and items in their cart)
Discount codes to encourage completion
CTA buttons like “Complete Your Purchase”
You’re fully in control of the message content and timing—whether you want to nudge them after 30 minutes or 2 hours. And once set up, it runs in the background, bringing back customers you might otherwise lose.
2. WhatsApp Chat Button for Real-Time Support
Make it easy for customers to reach out with questions, concerns, or pre-purchase inquiries.
Kefi lets you add a customizable WhatsApp chat button to your store. It appears on every page, giving visitors a way to contact you instantly via WhatsApp.
You can configure:
The greeting message that appears when they click the button
Your preferred support hours
The visual style and position of the button
This gives your store a more approachable, trustworthy feel and provides a direct line of communication that improves both conversions and customer satisfaction.
3. Manual Messages
Personally engage with high-value customers or send custom follow-ups.
In addition to automated cart recovery, Kefi also allows you to send manual WhatsApp messages directly from your dashboard. This is especially useful when you want to follow up with a customer in a more personalized way—whether it's a high-value cart, a VIP customer, or someone who responded to a previous message.
How it works:
Choose from your saved message templates, or create a new one on the spot
Personalize the content as needed before sending
Send messages manually to individual customers based on cart activity, behavior, or your own judgment
Why it matters:
While automation is powerful, sometimes a personal touch makes all the difference. Manual messaging gives you the flexibility to engage customers one-on-one when it counts—building trust, resolving objections, or closing big-ticket sales.
4. Message Tracking & History
Stay organized and ensure your messages are working as expected.
The Messages section in Kefi shows you a log of every message sent through your automations. You’ll see:
Which message was sent
When it was sent
Whether it was delivered or read
Who received it
This helps you monitor your campaigns and confirm that your communication is reaching your audience as intended.
5. Performance Analytics
Understand the impact of your WhatsApp marketing with built-in insights.
Kefi’s Analytics dashboard shows you key performance indicators in real time, including:
Total revenue generated through WhatsApp
Number of abandoned carts recovered
Overall recovery rate
Message delivery performance
These metrics help you identify what’s working and where there’s room to improve, so you can optimize your strategy and grow your store more effectively.
Why Use Kefi for Your Shopify Store?
Here’s how Kefi adds real, measurable value to your business:
Boost Revenue – Increase sales by automatically reaching out to high-intent shoppers.
Recover Abandoned Carts – Bring customers back at the right time with personalized reminders.
Provide Instant Support – Reduce customer frustration with real-time, personal chat.
Save Time with Automations – Let Kefi handle your marketing while you focus on fulfillment and growth.
Get Actionable Insights – Make smarter decisions based on clear performance data.
Increase Engagement – Tap into WhatsApp’s incredibly high engagement rates compared to traditional email.
All-in-One Solution – Everything you need for WhatsApp marketing, fully integrated into your Shopify backend.
Getting Started with Kefi
Setting up Kefi is quick and simple:
Install Kefi Whatsapp Marketing from the Shopify App Store.
Connect your Meta Business Account and WhatsApp Business Number.
Set up your automations, including Abandoned Cart Recovery and other workflows.
Customize your WhatsApp Chat Button to match your brand’s style.
Start engaging your customers and watch your sales grow.
Additional Notes
All features mentioned above are included in Kefi’s single premium plan.
There are no feature restrictions or upgrade tiers—once you install the app, you have access to everything.
Please note: WhatsApp API usage is billed directly by Meta and is separate from Kefi’s subscription. You can refer to Meta’s WhatsApp Business Pricing for more details.
Kefi isn’t just another app—it’s your complete WhatsApp marketing solution. Whether you want to increase revenue, provide better customer support, or streamline your communications, Kefi makes it easy to do it all, from one place, with no extra tools required.
If you’re looking for a better way to engage customers and grow your Shopify store, WhatsApp is the channel—and Kefi is the tool.
Need help?
Reach out to our support team - [email protected]
or use the in-app chat—we’re here to make sure everything runs smoothly.