Abandoned cart messages are one of the most effective tools for re-engaging shoppers and recovering lost sales. But simply reminding someone that they left something behind isn’t enough—your message needs to feel personal, timely, and compelling.

In our app, you have two options to engage customers who abandoned their cart:

Whether you're sending messages manually or setting up automation, the best results come from using proven strategies. Below are key best practices to help you write abandoned cart messages that actually convert.

Speak like a helpful assistant, not a salesperson. Use a conversational, friendly tone that matches your brand voice.

Example:

"Hey there! We noticed you left a few things behind. Still thinking it over? Let us know if you have any questions!"

Whenever possible, include product details—like the name, image, or price—to remind the customer what they were interested in. This visual cue increases the likelihood they’ll return.

Manual Message Tip: When sending manually, copy the product name and image from your admin panel or website and include it in the message.

Automated Message Tip: Your approved template can include dynamic variables (e.g., product name or price) if supported by Meta’s API. Be sure to configure this in your template.

Tell the customer exactly what to do next—like “Complete your purchase” or “Return to your cart.” Use buttons or links that make it easy to act.

Example:

"Your cart is just a click away 👇

[Complete My Purchase]"

Encourage the shopper to act sooner rather than later by mentioning low stock or limited-time offers—without sounding pushy or misleading.

Example:

"Only a few left in stock—grab yours before it’s gone!"

If you’re willing to offer a discount or free shipping, this can be a great motivator.

Example:

"Still thinking it over? Here's 10% off your order—just use code CART10 at checkout!"

Note: Don’t use incentives in your automated Meta message unless your template is approved with such content. Meta has strict guidelines on promotional language.

Make it easy for the customer to reach out if they have a question or ran into an issue during checkout.

Example:

"Need help checking out? Just reply to this message—we’re here for you!"

Most users will read your message on their phone. Keep the message brief, punchy, and easy to skim. Break longer sentences into short paragraphs.

For manual messages, try to send them within 1–2 hours after cart abandonment while the intent is still fresh.

For automated messages, you can set a delay that feels natural (e.g., 30 minutes to 1 hour after abandonment).

Don’t rely on just one message. Try different versions—change up your CTA, tone, or timing—and see what gets the best response.

To create an automated abandoned cart message:

Make sure your message complies with Meta’s policies to avoid rejection. Avoid overly promotional language and follow formatting guidelines.

Hi [First Name],

Looks like you left this in your cart: [Product Name or Image]

We saved it for you!

✅ [Complete My Purchase]

Let us know if you have any questions—we're happy to help.

– The [Your Store] Team

Once approved, your automated message could look like this in the system:

Hey [First Name], you were so close!

We noticed you left [Product Name] in your cart. It's still waiting for you.

Tap below to complete your order before it’s gone!

👉 [Complete My Purchase]

Have questions? Just reply—we’re here to help.

– [Your Store]

Tip: You can personalize this template with dynamic placeholders like:

Once live, Kefi handles the rest—automatically sending this message to users who abandon their cart, helping you recover lost sales without lifting a finger.

If you have any questions or need assistance, feel free to contact us: