Skip to main content

How to track conversions from abandoned cart recovery

Shivam Tiwari avatar
Written by Shivam Tiwari
Updated this week

What are Abandoned Carts?

An abandoned cart occurs when a customer adds items to their online shopping cart but leaves without completing the purchase. This is a common challenge for eCommerce businesses—and a major opportunity. Studies show that nearly 70% of carts are abandoned, which means potential revenue is left on the table unless action is taken.

That’s where Kefi’s Abandoned Cart Recovery feature comes in. Using automated WhatsApp messages, Kefi helps bring customers back to complete their purchases—turning missed opportunities into real revenue.

But how do you know if it’s working?

That’s exactly what we’ll walk through in this guide.

Why Tracking Abandoned Cart Conversions Matters

Understanding how well your recovery efforts are performing is critical. Here’s why:

  • Measure ROI – See exactly how much revenue is being recovered through Kefi’s automation.
    ​

  • Optimize Campaigns – Identify what’s working and make informed improvements.
    ​

  • Understand Customer Behavior – Get insights into why customers abandon carts and how they respond to follow-up messages.
    ​

  • Data-Driven Growth – Make smart business decisions based on actual performance metrics.
    ​

How to Track Abandoned Cart Conversions in Kefi

You can easily track abandoned cart performance in the Analytics section of your Kefi dashboard.

Here’s what you’ll find:

Total Revenue

This shows the total revenue generated from your WhatsApp marketing campaigns, including recovered carts. It helps you directly connect the value of your automation to your bottom line.

Recovery Rate

This is the percentage of abandoned carts that were successfully recovered through Kefi’s automated WhatsApp messages. A higher rate means your messaging is working well!

Abandoned Carts

This number reflects how many shopping carts were left behind by customers in your store. It’s an important metric to understand the scale of the problem.

Recovered Carts

See the exact number of carts that were brought back to completion through your recovery automation. This helps you track how effective your campaigns are at winning back lost sales.

Filter and Analyze Your Data Over Time

To get more specific insights, you can filter all of the above data by time period:

  • Today
    ​

  • Yesterday
    ​

  • Last 7 Days
    ​

  • Last Month
    ​

  • Last Year
    ​

  • All Time

This allows you to compare performance, spot trends, and monitor improvements over different timeframes.

Final Tips

  • Use the data to test and refine your message timing and content.
    ​

  • If your recovery rate is low, consider testing different messaging tones or incentives.
    ​

  • Monitor regularly to catch sudden drops or spikes in cart abandonment.

Tracking abandoned cart recovery conversions isn’t just about numbers—it’s about understanding your customers and improving their journey. With Kefi’s built-in Analytics, you have everything you need to evaluate performance, optimize campaigns, and recover more revenue with less effort.

Start checking your Analytics today and turn abandoned carts into completed sales—effortlessly.

Need Help?

If you have any questions or need assistance, feel free to contact us:

Did this answer your question?