Kefi makes it easy for you to connect with customers on WhatsApp - whether you're a small business starting out or a growing brand ready to scale.
With flexible plans tailored to different stages of your journey, you can choose between simple manual messaging or unlock powerful automation, performance insights, and priority support.
Note About WhatsApp API Charges by Meta
Kefi uses Meta’s official WhatsApp Business API to send messages. Meta charges fees for WhatsApp API usage, and these charges are billed separately from your Kefi subscription.
These fees are determined by Meta and vary based on the conversation category and the recipient's country.
You can view the most current rate list on Meta’s official pricing page:
👉 WhatsApp API Pricing by Meta
Important: Kefi does not control or mark up Meta’s pricing. These are additional costs you should be aware of when using WhatsApp to message customers.
Explore the features of each plan below and find the one that best fits your business goals.
Types of Subscription Plans and Where to Find the Billing?
To view or manage your subscription, simply go to the Kefi: WhatsApp Marketing section in your Shopify admin panel. From the left-hand menu, scroll down and click on Billing under the app.
Here, you'll be able to see the 2 available plans:
1. Free Plan ($0/month) - Includes unlimited manual messages, reusable templates, chat button integration, and easy no-code setup.
2. Pro Plan ($29/month) - Includes everything in the Free Plan, plus: Automated abandoned cart messages, Smart analytics dashboard, Ability to send messages from your own WhatsApp number, Higher delivery success rate and Priority support.
Which Plan Should You Choose?
1. Free Plan – Best for Beginners & Small Stores
This plan is ideal if you're just getting started with WhatsApp marketing or running a small store that doesn't need automation yet. It’s perfect for:
New Shopify merchants testing WhatsApp as a support channel
Brands that want to manually follow up with leads or customers
Stores focused on one-on-one conversations rather than scaling
With unlimited manual messages, reusable templates, and chat button support, the Free Plan gives you everything you need to connect with customers—without any cost.
2. Pro Plan – Best for Growing Stores & Scaling Teams
This plan is designed for ecommerce brands ready to scale their operations and automate customer engagement. It’s a great fit for:
Growing stores with increasing cart abandonment rates
Teams that want to automate follow-ups and recover lost sales
Brands looking for analytics, delivery success tracking, and faster support
With features like abandoned cart recovery automation, smart message analytics, and the ability to send messages from your own WhatsApp number, the Pro Plan is built for speed, performance, and growth.
Is Switching Between the Plans Possible?
Yes, absolutely!
Choosing the right plan on Kefi depends on where your business is in its growth journey. Whether you're just starting with manual messaging on the Free Plan or ready to scale with automation and insights on the Pro Plan, Kefi gives you the flexibility to switch at any time.
Just click the “Upgrade Plan” or “Downgrade Plan” button, and the changes take effect at the start of the next billing cycle. You can also cancel your plan at any time without hassle.
So, start simple, grow confidently, and let Kefi help you turn conversations into conversions—one WhatsApp message at a time.
Need Help?
Email us at: [email protected]
Or, simply reach out via chat from your Kefi dashboard!