Kefi Standard Bundle - Overview and Working.

The Kefi Standard Bundle is a powerful tool designed to help you maximise sales by offering a curated collection of products together as a package deal. 

This feature enables you to create and manage product bundles easily within your Shopify store, driving higher average order value and providing customers with an attractive, value-packed shopping experience.

The bundle includes complementary items, seasonal packages, or any group of products that would work well together. The bundles are displayed prominently on your product pages, making them easy for customers to find and purchase.

But first, what is a bundle?

In Shopify, a "bundle" refers to a group of products sold together as a single package. 

Bundling allows merchants to offer multiple items at a combined price, often at a discount compared to purchasing each item individually. This strategy helps increase average order value, move inventory, and offer customers a more attractive deal.

Now that you’ve learnt what a bundle is, let’s proceed to discover more about the Standard Bundle and how to leverage it -


Benefits of the Kefi Standard Bundle

1. Increased Average Order Value:  When you offer product bundles at a discounted rate, customers are encouraged to purchase more items at once, thereby increasing the average order value for your store.
   

2. Enhanced Customer Experience: Bundles offer a convenient shopping experience by combining complementary products into one package, making it easier for customers to find what they need.
   

3. Boosted Sales: Discounts and promotions through bundling can incentivize customers to complete their purchases, leading to a higher conversion rate.
   

4. Customizable and Flexible: You have full control over which products to bundle, the discount applied, and how the bundle is displayed, allowing you to tailor offers to your store’s needs and customer preferences.
   
   

Want to create a Standard Bundle? Here’s how.

STEP 1: On the Dashboard, click on ‘Kefi Bundles & Volume Discount’

STEP 2: Select the ‘Standard Bundle’ from the two categories.

STEP 3: On the redirected page, start with the ‘Content’ section.

STEP 4: The Content section has four parts -

Bundle Info: Provide the bundle name, title, and description visible to customers.

Product Setup: Select products for the bundle, define quantities, and allow fixed or mix-and-match options.

Discount: Set a percentage or fixed discount for the bundle, with options to combine with order, product, or shipping discounts.

Additional: Customize options like add-to-cart CTA, availability dates, and offer start/end times.

Add the content in these sections as per your liking. Additionally, you can preview all the content you are including in the bundle on the right side of the screen.

STEP 5: Once satisfied with the Widget Preview, you can click on ‘Next’.

STEP 6: Next up is the Design section.
Please note- Any changes made here will be applied to all Standard Bundles.

This section has 4 parts -

This section is divided into four parts:

Header: Customize the bundle widget section, background color, bundle title, and its size and color.

Product Card: Adjust background color, width, radius, and size. You can also modify the product name, product price, and highlighted price tag (including size, color, and style).

Footer: Set the background color, footer text, and footer price text, including style, size, and color.

Call to Action: Customize text style, size, and color, along with background color, border radius, and border color.

The preview again is available on the right side of the screen.

STEP 7: Then, move on to the Targeting section.

This section has two parts -

1. Customer Targeting: Here, you have the flexibility to display your bundle to all customers or narrow down the audience based on specific criteria. You can target customers by applying customer tags or by their lifetime spending in your store, ensuring your offer reaches the most relevant audience. 

Additionally, you can make the bundle visible to all, or selectively hide it from customers based on their tags or spending history. This allows you to tailor your bundle visibility to meet your business goals and customer segments effectively.

2. Advanced: You can control 2 types of advanced targeting from here.

• Shopify Markets Targeting: Display the bundle in all markets or target specific markets only.

• Visitor Location Targeting: Show the bundle only to visitors from selected countries or hide it from visitors in specified countries.

STEP 8: Once done, click on ‘Next’ and then ‘Save’ the changes.

And voila! You’ve created the Standard Bundle now!