Product Points Nudge: Drive Conversions with On-Site Rewards
The Product Points Nudge is a dynamic on-site content feature designed to motivate shoppers at the most critical point of their journey: the product page. By showing customers exactly how many points they stand to earn before they even reach the checkout, you provide an immediate incentive to complete the purchase.
Why Use the Product Points Nudge?
Showing potential rewards directly on product pages helps:
Reduce Cart Abandonment: Highlights the value-add of the purchase immediately.
Encourage Higher Spending: Visually connects the product price to loyalty progress.
Improve Customer Experience: Provides transparency about your rewards program without requiring the customer to leave the page.
How It Works
Setting up the nudge is a simple three-step process integrated directly with your Shopify Theme Editor.
Add the Block: Click the Add block to theme button. This will automatically open your Shopify theme editor with the Product Points Nudge block ready for placement.
Position & Customize: Drag and drop the block to your preferred location (e.g., right under the "Add to Cart" button). You can customize the text, colors, icons, and overall styling to ensure it matches your store’s branding perfectly.
Save & Enable: Once you've saved your changes in the theme editor, return to the app and enable the nudge. It will automatically calculate and display the correct point values for every product in your store based on your program settings.
Customer Experience: What They See
Once enabled, your customers will see a sleek, non-intrusive nudge on product pages featuring:
Real-time Point Calculations: The exact points they will earn by purchasing that specific item.
Custom Messaging: Personalized prefix and suffix text (e.g., "Earn 500 points by purchasing this product").
Information Links: An optional "Learn more" link that can open your loyalty widget or redirect to a custom rewards landing page.
Managing Visibility
You have full control over when and where the nudge appears:
How to Disable the Nudge
If you want to temporarily stop showing the points nudge without losing your customization settings, simply use the Disable Nudge button within the app. This keeps the block in your theme but hides it from customers.
How to Remove the Nudge
To completely remove the feature, open your Shopify theme editor and delete the Product Points Nudge block from your product page template.
Need Help?
Our support team is here to help you succeed with Kefi:
Live Chat: Available directly within the Kefi Loyalty app
Email: wecare@keficommerce.com