Rewarding Customers for Account Sign-Ups in Kefi Loyalty

Rewarding customers for creating an account is one of the easiest ways to grow your loyalty program from day one. Account sign-ups allow you to identify customers, track their points, and build long-term relationships beyond a single purchase.

With Kefi Loyalty, you can automatically reward customers with points the moment they create an account—making sign-ups feel valuable instead of optional.

Why Rewarding Account Sign-Ups Is Beneficial for Shopify Stores

Offering points for account creation helps Shopify merchants:

• Increase account sign-ups by giving customers an immediate incentive

• Identify repeat customers instead of anonymous shoppers

• Track loyalty points accurately across visits and purchases

• Improve retention and lifetime value with personalized rewards

• Create a smoother loyalty experience where customers can view and redeem points

A sign-up reward sets the tone for your loyalty program and encourages customers to engage early.

Where to Set This Up in Shopify

To configure sign-up rewards, follow these steps:

1. Go to your Shopify Admin

2. Navigate to Apps → Kefi: Loyalty Program Rewards

3. Click Points Program from the sidebar

4. Under Ways to Earn, click Manage

You’ll now see the list of all available earning rules.

Open the “Sign Up” Rule

1. Locate the Sign Up rule in the Ways to Earn list

2. Click the three-dot menu (⋯) next to it

3. Select Edit

This opens the Edit Signup Rule screen, where you control how customers earn points for creating an account.

How the Sign-Up Rule Works

The Sign-Up rule awards points once per customer when they create an account.

What You Can Configure

Inside the edit screen, you can set:

• Title – The label shown to customers (e.g. “Sign up & earn points”)

• Points earned – A one-time reward (for example, 100 points)

• Status – Enable or disable the rule at any time

• Icon – The icon displayed in the loyalty widget

Existing customers will also receive these points the first time they sign in after the rule is activated.

Recommended Strategy for Sign-Up Rewards

For most Shopify stores, we recommend:

• Offering 50–150 points for account creation

• Making the reward meaningful, but not higher than a purchase reward

• Pairing sign-up rewards with clear messaging on your storefront

Why this works

• Customers feel instantly rewarded

• Accounts are created earlier in the customer journey

• You unlock better loyalty tracking and communication

Best Practices for Account Sign-Up Rewards

• Avoid extremely high sign-up rewards to prevent abuse

• Clearly explain why creating an account benefits the customer

• Combine sign-up rewards with purchase and birthday rewards

• Periodically review sign-up conversion and point usage

Once enabled, customers will automatically earn points as soon as they create an account.

Rewarding account sign-ups is a simple but powerful way to grow your loyalty program and build lasting customer relationships with Kefi Loyalty.

Need Help?
If you have any questions or need assistance, feel free to contact us:

• Live Chat: Available via the Kefi Loyalty Program app or website.

• Email: wecare@keficommerce.com