Rewarding Customers for Purchases in Kefi Loyalty

Rewarding customers for purchases is the foundation of a successful loyalty program. It directly ties spending to value, encouraging customers to buy more often, spend more per order, and return to your store instead of a competitor’s.

With Kefi Loyalty, you can reward customers automatically every time they place an order—without manual work or complicated discount logic.

Why Rewarding Purchases Is Powerful for Shopify Stores

Rewarding customers for purchases helps you:

• Increase repeat purchases by giving customers a reason to come back

• Boost average order value (AOV) with spend-based incentives

• Reduce reliance on constant discounts and flash sales

• Create predictable loyalty costs tied directly to revenue

• Build habit-based shopping where customers expect rewards every time they buy

Unlike one-time coupons, purchase rewards feel earned—making customers more likely to engage long-term.

Where to Set This Up in Shopify

Follow these steps to configure purchase-based rewards:

1. Go to your Shopify Admin

2. Navigate to Apps → Kefi: Loyalty Program Rewards

3. Click Points Program

4. Under Ways to Earn, click Manage

This opens the Ways to Earn page where all earning rules are listed.

Open the “Place an Order” Rule

1. Locate Place an Order in the list

2. Click the three-dot menu (⋯) next to it

3. Select Edit

You’ll now see the Edit Place Order Rule screen, where you control how customers earn points for purchases.

How the “Place an Order” Rule Works

This rule defines how many points customers earn when they complete a purchase. It supports two reward strategies:

Option 1: Incremental (Spend-Based) Rewards

Customers earn points based on how much they spend.

Example:

• Earn 5 points for every $1 spent

Best for:

• Increasing average order value

• Rewarding high-value customers fairly

• Stores with varied product pricing

What you can configure:

• Points earned (e.g. 5 points)

• Amount spent (e.g. $1)

• Rule status (Active or Disabled)

• Icon shown in the loyalty widget

This is the most commonly recommended setup.

Option 2: Fixed Points Per Order

Customers earn a flat number of points for every order, regardless of order value.

Example:

• Earn 100 points per order

Best for:

• Simple loyalty programs

• Stores with consistent pricing

• Merchants who want predictable rewards per order

You can switch between incremental and fixed rewards at any time.

Editing and Managing the Rule

Inside the Place an Order edit screen, you can:

• Update the title shown to customers

• Change how points are calculated

• Adjust point values

• Enable or disable the rule instantly

• Customize the icon shown in the rewards UI

All changes apply immediately and affect future orders only.

Recommended Strategy for Most Stores

For most Shopify stores, we recommend:

• Using incremental spend-based rewards

• Starting with 3–5 points per $1 spent

• Reviewing margins before increasing point values

Why this works:

• Customers are rewarded proportionally to what they spend

• Higher-value orders earn more points naturally

• Loyalty costs scale with revenue, not against it

You can always adjust the points later based on performance.

Best Practices for Purchase-Based Rewards

• Avoid extremely high point values early on

• Combine purchase rewards with engagement rewards (sign-up, birthday)

• Clearly communicate how points are earned in your storefront

• Review rewarded points regularly to ensure profitability

Once enabled, customers will automatically earn points every time they place an order—no extra steps required.

Rewarding purchases is the fastest way to turn first-time buyers into repeat customers with Kefi Loyalty.

Need Help?
If you have any questions or need assistance, feel free to contact us:

• Live Chat: Available via the Kefi Bundles app or website.

• Email: wecare@keficommerce.com