Rewarding Customers with Birthday Rewards in Kefi Loyalty

Rewarding Customers with Birthday Rewards in Kefi Loyalty

Birthday rewards are one of the most personal and memorable ways to build customer loyalty. By rewarding customers on their birthday, you create a positive emotional moment that strengthens brand connection and encourages customers to return to your store.

With Kefi Loyalty, birthday rewards are easy to set up and fully automated—customers earn points on their birthday without any manual effort from your team.

Why Birthday Rewards Are Valuable for Shopify Stores

Rewarding customers on their birthday helps you:

• Build emotional loyalty by celebrating customers personally

• Increase repeat purchases around birthday periods

• Differentiate your brand with a thoughtful, non-transactional reward

• Encourage profile completion by motivating customers to add their birthday

• Strengthen long-term retention beyond discounts and sales

Birthday rewards feel special because they’re rare, personal, and time-based.Where to Set Up Birthday Rewards in Shopify

Follow these steps to configure birthday rewards:

1. Go to your Shopify Admin

2. Navigate to Apps → Kefi: Loyalty Program Rewards

3. Click Points Program from the sidebar

4. Under Ways to Earn, click Manage

You’ll now see all available earning rules.

Open the “Birthday” Rule

1. Locate the Happy Birthday rule in the Ways to Earn list

2. Click the three-dot menu (⋯) next to it

3. Select Edit

This opens the Edit Birthday Rule screen, where you control how birthday points are awarded.

How the Birthday Rule Works

The Birthday rule awards points once per year on a customer’s birthday.

What You Can Configure

Inside the edit screen, you can manage:

• Title – The label shown to customers (for example, “Happy Birthday 🎉”)

• Points earned – The number of points awarded on the birthday

• Advance requirement (optional) – Require customers to add their birthday at least X days before it occurs

• Status – Enable or disable the rule at any time

• Icon – The icon displayed in the loyalty widget

This ensures birthday rewards are controlled, intentional, and abuse-resistant.

Recommended Strategy for Birthday Rewards

For most Shopify stores, we recommend:

• Offering 50–200 points as a birthday reward

• Keeping birthday rewards lower than major purchase rewards, but higher than daily visit rewards

• Enabling the advance birthday requirement to prevent customers from adding a birthday just before checkout

Why this works

• Rewards feel meaningful without impacting margins

• Customers are encouraged to engage earlier

• Prevents misuse of the birthday reward system

Best Practices for Birthday Rewards

• Clearly communicate birthday rewards in your loyalty widget

• Encourage customers to add their birthday during sign-up or account creation

• Pair birthday rewards with email or SMS campaigns for maximum impact

• Review rewarded points annually to ensure sustainability

Once enabled, customers will automatically receive points on their birthday each year.

Birthday rewards are a powerful way to create delight, build emotional loyalty, and turn one-time shoppers into long-term customers with Kefi Loyalty.

Need Help?
If you have any questions or need assistance, feel free to contact us:

• Live Chat: Available via the Kefi Loyalty Program app or website.

• Email: wecare@keficommerce.com