Rewarding Customers with Free Shipping Rewards in Kefi Loyalty
Rewarding Customers with Free Shipping Rewards in Kefi Loyalty
Free shipping is one of the most powerful incentives in ecommerce. By allowing customers to redeem loyalty points for free shipping, you remove one of the biggest barriers to checkout while keeping full control over your discount costs.
With Kefi Loyalty, free shipping rewards are flexible, easy to configure, and designed to increase conversions without hurting margins.
Why Free Shipping Rewards Work for Shopify Stores
Offering free shipping as a points-based reward helps you:
Reduce cart abandonment caused by shipping costs
Increase conversion rates at checkout
Give customers a high-perceived-value reward without discounting products
Encourage repeat purchases by saving points for shipping
Maintain margin control compared to site-wide free shipping
Free shipping feels like a win for customers, especially when it’s earned through loyalty.
Where to Set Up Free Shipping Rewards
Follow these steps in your Shopify admin:
Go to Apps → Kefi: Loyalty Program Rewards
Click Points Program from the sidebar
Under Ways to Redeem, click Manage
You’ll now see all available redemption rewards.
Open the “Free Shipping” Reward
Locate Free Shipping in the Ways to Redeem list
Click Configure (or the three-dot menu → Edit if already created)
This opens the Edit Free Shipping Reward screen.
How the Free Shipping Reward Works
Customers can redeem points to remove shipping costs from their order.
What You Can Configure
Inside the edit screen, you can manage:
Title – Displayed to customers in the loyalty widget
Points cost – How many points are required for free shipping
Optional shipping cost limit – Apply free shipping only when shipping cost is up to a certain amount
Minimum purchase requirement (optional)
Reward expiration:
Never expires
Expires after a set number of days (for example, 30 days)
Discount combination rules – Control whether it can stack with other discounts
Status – Activate or disable the reward
Icon – Displayed in the Kefi Loyalty UI
These controls ensure free shipping is both attractive and sustainable.
Recommended Strategy for Free Shipping Rewards
For most Shopify stores, we recommend:
Setting a moderate points cost (for example, similar to a small cash discount)
Enabling a shipping cost limit if shipping fees vary widely
Keeping free shipping rewards stackable only when necessary
Why this works
Customers save points for meaningful redemptions
You avoid over-subsidizing high shipping costs
Free shipping feels premium and intentional
Best Practices for Free Shipping Rewards
Promote free shipping rewards clearly in your loyalty widget
Use free shipping to support first redemptions
Combine with purchase rewards to drive repeat orders
Review redemption usage and shipping costs regularly
Once activated, customers can redeem points for free shipping directly from the rewards launcher during checkout.
Free shipping rewards are a proven way to increase conversions while reinforcing the value of your loyalty program with Kefi Loyalty.
Need Help?
If you have any questions or need assistance, feel free to contact us:
Live Chat: Available via the Kefi Loyalty Program app or website.
Email: wecare@keficommerce.com