Setting Up Amount Off Rewards in Kefi Loyalty

Amount Off rewards allow customers to redeem loyalty points for a cash discount on their order. This is one of the most familiar and easy-to-understand reward types, making it a great choice for encouraging redemptions and repeat purchases.

With Kefi Loyalty, Amount Off rewards are flexible, configurable, and give you full control over how points translate into discounts.

Why Amount Off Rewards Are Effective for Shopify Stores

Using Amount Off rewards helps you:

• Encourage point redemptions with clear, tangible value

• Increase repeat purchases by giving customers a reason to come back

• Control discount costs with predefined point-to-value rules

• Appeal to all customer types with a familiar reward format

• Replace generic coupons with loyalty-driven incentives

Because the value is easy to understand, customers are more likely to redeem their points.

Where to Set Up Amount Off Rewards

Follow these steps in your Shopify admin:

1. Go to Apps → Kefi: Loyalty Program Rewards

2. Click Points Program from the sidebar

3. Under Ways to Redeem, click Manage

4. Locate Amount Off and click Configure (or Edit if already created)

This opens the Edit Amount Off reward screen.

How the Amount Off Reward Works

Customers redeem a set number of points in exchange for a monetary discount applied at checkout.

Kefi supports two types of Amount Off rewards, giving you flexibility based on your strategy.

Option 1: Fixed Discount

Customers redeem a fixed number of points for a fixed discount amount.

Example:

• Spend 500 points to get $5 off

What You Can Configure

• Points cost – How many points are required

• Discount value – The cash discount applied

Best for:

• Simple, predictable rewards

• Easy communication to customers

Option 2: Incremental Discount

Customers redeem points in increments and choose how many points to apply.

Example:

• Every 100 points = $1 off

• Customer decides how many points to redeem

Best for:

• Flexible redemptions

• Customers with large point balances

Additional Configuration Options

Regardless of reward type, you can also set:

• Title – Displayed to customers in the loyalty widget

• Minimum purchase requirement (optional)

• Reward expiration:

• Never expires

• Expires after a set number of days (for example, 30 days)

• Discount combination rules – Control stacking with other discounts

• Status – Activate or disable the reward

• Icon – Displayed in the Kefi Loyalty UI

These controls help balance attractiveness with profitability.

Recommended Strategy for Amount Off Rewards

For most Shopify stores, we recommend:

• Starting with a fixed discount setup

• Keeping point-to-cash values conservative

• Setting a reward expiration to encourage timely redemptions

Why this works

• Customers clearly understand the value

• You maintain predictable discount costs

• Expiration creates urgency to redeem

Best Practices for Amount Off Rewards

• Avoid very low point costs that encourage over-redemption

• Make sure discounts align with your margins

• Combine Amount Off rewards with free shipping or product rewards

• Review redemption frequency and adjust values as needed

Once activated, customers can redeem their points for cash discounts directly from the rewards launcher.

Amount Off rewards are a reliable, high-performing way to turn loyalty points into real value with Kefi Loyalty.

Need Help?
If you have any questions or need assistance, feel free to contact us:

• Live Chat: Available via the Kefi Bundles app or website.

• Email: wecare@keficommerce.com