Advice and answers from the Keficommerce Team

Setting Up Free Product Rewards in Kefi Loyalty

Raunak rana
Written by Raunak rana

Setting Up Free Product Rewards in Kefi Loyalty

Free Product rewards allow customers to redeem loyalty points in exchange for a specific product or collection at no cost. This reward type feels premium and exciting, making it one of the most engaging ways to encourage point redemptions.

With Kefi Loyalty, Free Product rewards are easy to set up and give you full control over which products customers can redeem and under what conditions.


Why Free Product Rewards Are Effective for Shopify Stores

Offering free products as a loyalty reward helps you:

  • Create a high perceived value reward without heavy discounting

  • Increase customer excitement and engagement with your loyalty program

  • Move specific products or collections strategically

  • Encourage customers to save points longer for bigger rewards

  • Differentiate your loyalty program from simple discount-based systems

Free products feel more special than discounts, which often leads to higher redemption satisfaction.

Where to Set Up Free Product Rewards

Follow these steps in your Shopify admin:

  1. Go to Apps → Kefi: Loyalty Program Rewards

  2. Click Points Program from the sidebar

  3. Under Ways to Redeem, click Manage

  4. Locate Free Product and click Configure (or Edit if already created)

This opens the Edit Free Product reward screen.

How the Free Product Reward Works

Customers redeem a fixed number of points to receive a selected product for free during checkout.

You can choose exactly which product(s) or collection(s) are eligible for redemption.

Free Product Reward Configuration Options

Inside the edit screen, you can configure the following:

Title

  • Displayed to customers in the loyalty widget

  • Supports dynamic variables

Reward Configuration

  • Points cost – Number of points required to redeem the product

  • Free Product Section – Select the product or collection customers can redeem

Minimum Purchase Requirements

  • None – Free product can be redeemed with any order

  • Minimum purchase amount – Require a cart value before redemption

Reward Expiration

  • Never expires – Reward remains available indefinitely

  • Expire after (days) – Encourages faster redemptions

Discount Combination Rules

Control whether the free product reward can be combined with:

  • Product discounts

  • Shipping discounts

Status and Icon

  • Status – Activate or disable the reward

  • Icon – Displayed in the Kefi Loyalty UI

These options ensure your free product rewards remain profitable and intentional.

Recommended Strategy for Free Product Rewards

For most Shopify stores, we recommend:

  • Using low-cost or promotional products as free rewards

  • Setting a higher points cost to maintain exclusivity

  • Adding a minimum purchase requirement to protect margins

Why this works

  • Customers perceive high value

  • You control inventory and costs

  • Rewards feel exclusive and aspirational

Best Practices for Free Product Rewards

  • Avoid using best-selling, high-margin products

  • Rotate free products periodically to keep rewards fresh

  • Highlight free product rewards prominently in your loyalty widget

  • Monitor redemption volume and inventory impact

Once activated, customers can redeem points for a free product directly from the rewards launcher.

Free Product rewards are a powerful way to make your loyalty program feel exciting, premium, and memorable with Kefi Loyalty.

Need Help?
If you have any questions or need assistance, feel free to contact us:

  • Live Chat: Available via the Kefi Bundles app or website.

  • Email: wecare@keficommerce.com

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