Setting Up Percentage Off Rewards in Kefi Loyalty

Setting Up Percentage Off Rewards in Kefi Loyalty

Percentage Off rewards allow customers to redeem loyalty points for a percentage-based discount on their order. This type of reward feels especially valuable for customers with larger carts and is ideal for encouraging higher order values.

With Kefi Loyalty, Percentage Off rewards are simple to configure while giving you full control over discount limits and eligibility.

Why Percentage Off Rewards Are Effective for Shopify Stores

Using Percentage Off rewards helps you:

• Increase average order value (AOV) by rewarding larger carts

• Make loyalty points feel more valuable on higher-priced orders

• Encourage customers to save points for bigger redemptions

• Offer flexible discounts without flat cash giveaways

• Drive repeat purchases with aspirational rewards

Percentage-based rewards often feel more exciting than fixed discounts, especially during checkout.

Where to Set Up Percentage Off Rewards

Follow these steps in your Shopify admin:

1. Go to Apps → Kefi: Loyalty Program Rewards

2. Click Points Program from the sidebar

3. Under Ways to Redeem, click Manage

4. Locate Percentage Off and click Configure (or Edit if already created)

This opens the Edit Percentage Off reward screen.

How the Percentage Off Reward Works

Customers redeem a fixed number of points in exchange for a percentage discount applied to their order.

Example:

• Redeem 500 points to get 10% off

The discount is automatically applied when the reward is redeemed.

Percentage Off Reward Configuration Options

Inside the edit screen, you can configure the following:

Title

• Displayed to customers in the loyalty widget

• Supports dynamic variables (for example, {percent}% Off)

Reward Configuration

• Points cost – Number of points required to redeem the reward

• Discount value – Percentage discount applied to the order

Minimum Purchase Requirements

• None – Reward applies to any order

• Minimum purchase amount – Restrict reward to orders above a certain value

Reward Expiration

• Never expires – Reward remains valid indefinitely

• Expire after (days) – Creates urgency to redeem

Discount Combination Rules

Control whether the percentage discount can be combined with:

• Product discounts

• Order discounts

• Shipping discounts

Status and Icon

• Status – Activate or disable the reward

• Icon – Displayed in the Kefi Loyalty UI

These controls help you balance customer appeal with profitability.

Recommended Strategy for Percentage Off Rewards

For most Shopify stores, we recommend:

• Using Percentage Off rewards for higher point tiers

• Setting a minimum purchase amount to protect margins

• Avoiding stacking with other large discounts

Why this works

• Customers are motivated to increase cart value

• Discounts stay proportional to order size

• You avoid over-discounting small orders

Best Practices for Percentage Off Rewards

• Keep percentage values conservative (e.g. 10–15%)

• Pair with expiration to encourage faster redemption

• Use Percentage Off alongside Amount Off rewards for flexibility

• Monitor redemption impact on margins and AOV

Once activated, customers can redeem their points for a percentage discount directly from the loyalty launcher.

Percentage Off rewards are an excellent way to make loyalty points feel premium while driving higher-value purchases with Kefi Loyalty.

Need Help?
If you have any questions or need assistance, feel free to contact us:

• Live Chat: Available via the Kefi Bundles app or website.

• Email: wecare@keficommerce.com