Advice and answers from the Keficommerce Team

Interactive Button Animations: Using Glow, Shadow, and Size Effects

Shivam Tiwari
Written by Shivam Tiwari

Static buttons get the job done, but interactive animations provide a premium, tactile feel that guides your customers toward a purchase. In the Customize Styles tab, you can transform standard buttons into dynamic elements that respond to every click.

Why Use Button Animations?

Animations aren't just for show—they provide visual feedback. When a customer selects a size or material, an animation confirms their choice instantly. This reduces confusion and makes your store feel more modern and responsive.

How to Apply Animations

To add effects to your buttons, follow these steps:

  1. Navigate to the Customize Styles tab.

  2. Select either the Product Page or Collection Page toggle at the top.

  3. Find your button style (e.g., Button or Button Pill) and click Customize.

  4. Scroll to the Animations section to choose your effect.


Choosing the Right Animation Effect

The app offers four distinct behaviors for your "Selected" state:

1. Increase Size (The "Grow" Effect)

When a user clicks a variant, the button subtly expands.

  • Best for: Minimalism. It’s a clean way to highlight a selection without changing colors or adding extra visual weight.

  • Pro Tip: Ensure you have enough spacing between buttons so they don't overlap when they expand.

2. Add Shadow (The "Depth" Effect)

This adds a soft drop-shadow behind the active button, making it appear as if it is floating or "lifted" off the page.

  • Best for: High-end or luxury brands. It adds a sophisticated, 3D layer to your UI.

3. Add Glow (The "Highlight" Effect)

This creates a soft, colored aura around the button's border.

  • Best for: Modern tech or beauty brands. It draws significant attention to the selected item and works exceptionally well on dark-themed stores.

4. No Effect

The button remains static, usually relying on a simple border or background color change to indicate selection.

  • Best for: Ultra-minimalist stores that want zero movement in their layout.

Customizing Long vs. Short Text

Our app allows you to set different rules for different text lengths. For example:

  • Short Text (e.g., "S", "M", "L"): You might use the Increase Size effect since there is plenty of room for the button to grow.

  • Long Text (e.g., "Extra Large"): You might prefer the Add Shadow or Glow effect to avoid the button pushing other elements out of alignment.

Pro Tip: Check the "Active" Badge

Before you start tweaking your animations, look for the green Active badge in your list of styles. This ensures you are editing the specific button style that is currently live on your storefront, so you can see your changes in real-time!

Need Help?

Our support team is dedicated to helping you build a beautiful storefront: